Estée Lauder launches festive AR campaign with Snapchat

Estée Lauder has collaborated with social media platform Snapchat to launch two festive versions of its Snapchat virtual try-on AR campaigns from earlier this year.

The AR campaigns feature the beauty brand's Double Wear Stay-In-Place foundation and Advanced Night Repair serum.

For the first time, Estée Lauder's ANR campaign will include Snapchat’s ‘scan’ feature, which allows users to activate the AR lens experience by scanning the actual bottle on the app.

To access the experience, users can open the platform and click on the campaign icon in their lens carousel. Alternatively, people can scan the dedicated snapcode.

Once activated, users can select from the entire foundation range of  Estée Lauder's Double Wear or Futuristrist Hydra at the bottom of the screen. They can also add a lipstick shade to complete the look.

Users can then swipe up to buy the product online.

This AR campaign follows the recent news of The Estée Lauder Companies joining CDP's 2021 Climate A List.