Estée Lauder named as Manchester United's first-ever skincare partner
Estée Lauder has teamed up with Manchester United as it looks to reach the football club’s Chinese and Asia Pacific fanbase.
Kicking off this summer, the partnership’s inaugural campaign will launch with players from Manchester United’s first team, including Marcus Rashford, Luke Shaw, Alejandro Garnacho and Raphaël Varane.
It hopes to engage fans across the club's social platforms, with "dynamic social storytelling around the benefits of recharging the skin".
The partnership will initially spotlight Estée Lauder's Advanced Night Repair Serum, one of the brand's bestselling skincare products.
Justin Boxford, Global Brand President at Estée Lauder, said: “We are excited to collaborate with Manchester United on this first-of-its-kind partnership, and to expand Estée Lauder’s reach to new audiences of male consumers in an unexpected and ground-breaking way.”
“Estée Lauder and Manchester United are both globally recognised as best-in-class brands with incredible heritage with generations of loyal fans around the world, and a shared commitment to delivering peak performance - whether in our products or on the playing field.”
Victoria Timpson, Manchester United’s CEO of Alliances & Partnerships, added: “As one of the most followed sports teams in the world, we understand the importance of educating fans on a healthy lifestyle, and skincare is an integral part of that process.
"We look forward to working with Estée Lauder in sharing the power of its Advanced Night Repair serum and encouraging our fans to start their skincare journey with us.”
