Estée Lauder names actress Daisy Edgar-Jones as Global Brand Ambassador

Estée Lauder has signed British actress Daisy Edgar-Jones as its newest Global Brand Ambassador. 

Under the new role, she will represent the brand's skincare, makeup and fragrance lines, with her first campaign debuting on 2 February across print, digital and in-store.

"As an actress, I love how makeup can tell a story of who we are. I have always admired how Estée Lauder celebrates confidence and individuality in women," said Edgar-Jones.

"The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estée Lauder family - and it truly feels like a family."

Edgar-Jones is a critically acclaimed actress, known for her performances across film, television and theatre. She garnered widespread acclaim in 2020 for her breakout performance opposite Paul Mescal in the Emmy Award-nominated series Normal People, based on Sally Rooney’s best-selling novel.

Since then, Edgar-Jones has starred in Where the Crawdads Sing and the FX limited series Under the Banner of Heaven, for which she was nominated for a Golden Globe.

She also led Universal’s Twisters and will next be seen starring as Elinor Dashwood in Jane Austen’s adapted Sense and Sensibility, coming to theatres later this year.

She joins Estée Lauder’s roster of global talent including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, IU, Karlie Kloss, Paulina Porizkova and Yang Mi.

"Daisy is very much the breakout star of her generation," said Justin Boxford, Global Brand President of Estée Lauder.

"Not only is she an incredibly gifted actress, but she embodies the ethos of the Estée Lauder brand.

"She is aspirational yet approachable, and her confident, youthful spirit and innate sense of style will inspire consumers across generations.

"We're thrilled to welcome Daisy as our newest Estée Lauder Global Brand Ambassador."