Estée Lauder restructures brand portfolio leadership

The Estée Lauder Companies has restructured its brand portfolio to strategically position the company for long-term, sustainable growth in an evolving global landscape.

The company’s brand portfolio has evolved into two brand clusters led by Jane Hertzmark Hudis, Executive Group President, and Stéphane de La Faverie, who has been promoted to Executive Group President.

The new leadership structure is designed to ensure continued portfolio-wide alignment, enabling the business to focus on the greatest areas of opportunity.

Hudis and De La Faverie, in partnership with the brand presidents, will oversee the company's brands, equity and innovation, continuing to work in closely with all internal functions and regions.

Hudis will continue leading one of the company’s brand clusters, with a portfolio of brands including La Mer, Bobbi Brown, Tom Ford Beauty, MAC, Clinique, Origins, Bumble and bumble, Aveda and Dr.Jart+.

She will also continue her executive leadership of skincare and haircare, along with acting as an executive sponsor for key strategic enterprise-wide priorities, including initiatives focused on marketing excellence and Chinese consumers.

The restructure will see De La Faverie continue to lead one of the company’s brand clusters including Estée Lauder, Aerin Beauty, Jo Malone London, Le Labo, Kilian Paris, Editions de Parfums Frederic Malle, Darphin Paris, LAB Series and Deciem.

Additionally, he will add ELC’s California-based brands to his portfolio, expanding his category leadership to now include makeup, in addition to fragrance and subcategories of home, bath, bodycare and men’s skincare and grooming.

The restructure has also led to the appointment of Justin Boxford as Global Brand President of Estée Lauder. Sandra Main, Global Brand President of La Mer and Bobbi Brown, will assume direct leadership of La Mer and oversee Bobbi Brown until a new leader is named.

Fabrizio Freda, President and CEO of The Estée Lauder Companies, said: “This evolution further positions The Estée Lauder Companies’ brands to win with consumers in a complex and continuously changing beauty landscape, while elevating our internal talent bench and organisational planning to position us well to deliver on the company’s long-term strategy with agility. The strength of our portfolio reflects the strength of our leadership team, and this evolution leverages the track record and high potential of each leader to take our business to even greater heights in the future.”