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Estée Lauder returns to Debenhams as it announces website refresh

Sophie Smith
11 April 2023

Appearing on its refreshed website, Debenhams has announced the return of Estée Lauder to its online beauty offering.

The launch of Estée Lauder at Debenhams, which was previously a "firm favourite and bestseller" with the retailer's customers, will feature a selection of products across skincare, makeup and fragrance.

As part of this, the offering will include Estée Lauder's bestselling Advanced Night Repair Serum and Double Wear Stay-in-Place Foundation and Concealer.

Luke Evans, Vice President & General Manager of Estée Lauder, AERIN and Aramis UK & Ireland, said: "We are delighted to be partnering with Debenhams as one of its most loved premium beauty brands.

"Debenhams is a well-established and trusted partner with a loyal customer community. We look forward to joining it on this exciting journey as we strive to achieve a high-touch customer first premium beauty experience within the e-commerce space."

The launch coincides with a website refresh for Debenhams, boasting "clean, bold imagery and statement typography". Boohoo Group says this reflects "the change in attitude from the brand, taking an apologetically confident approach to the seasons ahead".

The retailer also said customers can expect newness across fashion, home and beauty, with "exciting new brands" from all categories being added to the website each week.

Debenhams website 2023

Debenhams was bought by Boohoo Group for £55 million in January 2021, after the department store chain collapsed into administration. All stores were closed and the brand now exists solely online, minus a new flagship beauty store in Manchester.

At the time of purchase, Boohoo Group said the deal represented a “fantastic opportunity” to target new customers and launch into the beauty, sports and homewares market for the first time.

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