Estée Lauder to open French atelier as it focuses on luxury and prestige fragrances

The Estée Lauder Companies will open a new atelier in France by end of next year, with hopes to further accelerate its strategic ambitions in luxury and prestige fragrances.

The Paris-based atelier will support the company’s existing fragrance capabilities to "help drive breakthrough innovation, speed-to-market, and artisanal quality at scale, leveraging synergies across the brand portfolio".

It will exclusively focus on fragrance innovation and craftmanship, providing holistic support for Estée Lauder's fragrance brand portfolio in proximity to the company’s fragrance house partners, ingredient suppliers and manufacturing network.

Stéphane de La Faverie, Executive Group President at Estée Lauder Companies, said: "The atelier's location will give us direct access to some of the best creative design resources, industry talent and local suppliers and perfumers, to help continue to accelerate our momentum in this exciting category."

Estée Lauder Companies has been involved in prestige and luxury fragrances since the introduction of its first fragrance in 1953.

Today, the company’s fragrance portfolio includes Jo Malone London, Tom Ford, Estée Lauder, Le Labo, Clinique, Kilian Paris, Editions de Parfums Frédéric Malle, Aerin Beauty and Aramis.

Fabrizio Freda, President and CEO at Estée Lauder Companies, said: "The power of our fragrance portfolio, bolstered by the strategic support of the atelier, positions the company well to drive future growth and value in this dynamic and fast-growing category, enabling it to continue to deliver exceptional luxury and prestige fragrances to consumers worldwide."

The move hopes to capitalise on the momentum of Estée Lauder's fragrance business, which has delivered 10 consecutive quarters of at least double-digit organic sales growth through fiscal year-end 2023.