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Estée Lauder unveils new mood-boosting fragrance collection with scent-extending tech

Gaelle Walker
27 September 2021

Estée Lauder has enriched its fragrance offering with the introduction of a new mood-enhancing Luxury Fragrance collection which features innovative scent-extending technology.

Available in eight unique scents, the collection has been formulated using Estée Lauder’s exclusive ScentCapture Fragrance Extender technology which allows each scent to last up to 12 hours after a single application.

Independent neurosensorial testing of each of the scents in the new Luxury Collection has also demonstrated their ability to evoke specific emotions in the wearer.

The collection’s fresh-scented Tender Light fragrance for example, has been designed to evoke positivity and joy, while its floral marine scented Dream Dusk offering is said to evoke cheerfulness.

Each scent has been uniquely crafted by some of the world’s leading perfumers from Givaudan, Firmenich and IFF.

The new Estée Lauder Luxury Fragrance Collection will be available at Estée Lauder counters nationwide and online from 4 October.

Each fragrance in the new collection is available in a 40ml and 100ml format for an rrp of £68 and £130 respectively.

A Discovery Collection (8x4ml) will also be available exclusively at John Lewis for £70.

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