Event: xxxxxxxxx Forum, September 9th
The Connected Store
The digital playground. Turning your store into a personalised experience for your customers and a vital data collection hub for your business. Build meaningful relationships, collect qualified data, track on-hand inventory, trigger re-stocks and grow your business by improving efficiency and capitalising on every sales opportunity.
As a rising trend we see digital natives now taking physical retail spaces, therefore this session will also explore how brands and retailers can integrate online and offline activity for a seamless customer experience to drive engagement, incremental sales and loyalty.
Anna Teal – VP & Business Development Director, Global Brands, Walgreans Boots Alliance / CEO Aromatherapy Associates
The Connected Supply Chain
Eradicate the grey market (counterfeits), eliminate shrinkage and waste (due to out of date stock or lost inventory), improve product transparency (by communicating ingredients and provenance). The power of supply chain is for brands - to provide brand protection.
Fashion is exploiting this opportunity, but the opportunity for beauty is arguably even greater.
We discuss solutions can be deployed through owned retail and multi-brand channels.
Millie Kendall MBE - xxxxxxxxxxxx
The Connected Customer
Creating a hyper-connected customer relationship. Gathering data across owned retail and third-party stores about what a customer buys, and crucially, what they do not buy from a brand offers myriad opportunities for developing collections/product lines to maximise sales opportunity. It also offers a unique opportunity to communicate with a customer about the features of a product, resulting in greater customer satisfaction / increased repeat or add-on purchases.
We will chat to brands disrupting the market, who are using their audience and customers, to drive new product development.
Colette Newberry - CEO of The Inkey List
Keynote Interview: Newby Hands - Beauty Director, Net-a-Porter