Follow us LIVE! Marketing in beauty - the next frontier


Join us on 20th September for LIVE! to hear from specialists and gain practical advice on the next frontier of marketing in beauty.

Digital marketing and social media have been the driving force behind the explosive growth in the beauty market over the past decade. But are consumers at risk of being saturated with information and overloaded with inspiration?

How can established brands keep ahead of the curve and how can emerging brands get in on the act?

We look at ways to deploy tech, data and creativity to gain standout from the crowd, reach new customers and retain and grow existing customers.

The programme is as follows:

11:00 Arrivals, Coffees & Cookies

11:30 Welcome from Lauretta Roberts, Editor in chief,

11:35 Opening address: Millie Kendall OBE, CEO, British Beauty Council 

12:05 Building your brand mix: What does a major retailer look for when they add to their line-up? Rhea Cartwright, Head of Beauty Buying, Liberty

12:35 Growing your brand: What can we learn about brand growth from the innovators behind some of beauty's most successful start-up and scale-up stories? Ed Currie & Andy Coxon, Founders of AKT London. 

13:10 Lunch & networking

14:10 Maths and magic – the dream partnership for success: Beauty marketing is as competitive and complex as it has ever been. In this session, Chief Data Scientist, Kevin Davis and Creative Director, Rob Steeles, leaders at the Sideshow Group (a global group of evidence-led marketing agencies each expert in their field),  team up to explain their ingredients for success. 'The Magic': Today’s beauty customers respond to authenticity – real people with real stories and real emotion behind them. We look at ways to lead with emotion and make a meaningful connection as a brand, and 'The Maths': how to align what’s good for customers with what’s good for the business through customer economics. This is the route to improved decision making and profitable growth.

15:10 Gen Z and beyond: How to attract and engage beauty's new power consumer while maintaining cross-generational appeal? Arieta Mujay, Brand Director, Sephora UK

16:00 Ready your brand for retail: Emma Lewisham, Founder of Emma Lewisham. 

17:00 In Conversation with Colette Laxton, Co-founder, The INKEY List

17:45 Closing remarks

17:50 Cocktails & Canapés

19:00 Close of Event

More speakers to be announced soon.


VENUE ADDRESS: The Hoxton, 199-206 High Holborn, London WC1V 7BD LIVE! is FREE to attend and is open to senior leaders with decision-making responsibility including Senior manager, Head of department, Director, VP and C-Suite / Founder from beauty brands and retailers.

Please email if you would like to be considered for a ticket. 



By sponsoring this event, you will benefit from the opportunity to directly interact with prospects or current customers, place you as a thought-leader on a topic that meets your business objectives via our carefully curated panel discussions, and give your brand valuable exposure to our highly engaged audience via our content and social channels.

To discuss sponsoring this event, please email 


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