Everything you need to know about Benefit’s grocery-themed pop-up at Selfridges
Benefit Cosmetics is opening a new pop-up in partnership with Selfridges, inviting shoppers to its playful grocery store concept in London and Manchester.
The pop-up will offer limited-edition beauty gift sets and holiday stocking fillers for brows, pores, lashes, cheeks, and more - each inspired by favourite nostalgic British household delights.
From cans of 'Peas, Love & Pores', 'Soup’d Up Beauty' and 'BADGAL Energy Beauty Booster' energy drinks to 'Whole Latte Lashes' coffee cup stocking fillers, reusable 'Lookin' Crisp' packet makeup bags, and more, the new concept hopes to offer an "unconventional and unparalleled" experience for consumers.
Other highlights include one-to-one consultations and free sampling, as well as the chance for guests to win deluxe-sized beauty prizes at the Benemart gumball vending machine.
When & Where
- 22 - 28 August: Selfridges Beauty Hall London.
- 29 August - 29 September: Selfridges Food Hall London.
- 28 October - 10 November: Selfridges Manchester.
Sarah Harbon, General Manager of Benefit Cosmetics UK & Ireland, said: "We’re thrilled to announce the global opening of our first Benemart concept store in partnership with Selfridges.
"Step into the bold and exuberant world of Benefit, where our brand, iconic products and collectable gift sets truly come to life.
"Experience beauty like never before with an immersive shopping adventure that blends our unique brand storytelling with the fun, unforgettable experience that only Benefit can offer."
Since its launch in 1976, Benefit has strived to "disrupt the high street" with numerous brick-and-mortar boutiques, pop-ups, and retail partnerships worldwide. Its latest pop-up with Selfridges marks a first-of-its-kind collaboration between the two brands.
