Everything you need to know about Iskra Lawrence's Saltair coming to the UK
Iskra Lawrence's bodycare brand Saltair is finally crossing the Atlantic to make its UK debut. Landing at Space NK on 7 October, the US-based cult favourite brand delivers formulas that hit as hard on results as they do on scent and aesthetic appeal.
Since its 2022 launch, Saltair has become one of the US’s fastest-growing bodycare brands, celebrated for sensorial, advanced formulas that merge clinically proven ingredients with mood-boosting scent profiles. Now, UK shoppers can get their hands on the Nourishing Body Oils, rich Multi-Lipid Body Butters and 5% AHA Serum Deodorants. But the line-up doesn't stop there. UK shoppers can also get their hands on shimmering body oils, fine fragrance mists and lip oils, all in signature Saltair scents from Santal Bloom to Saltwater Vanilla.
Iskra Lawrence, Founder of Saltair
Body positive model and Saltair Founder Iskra Lawrence said: "Launching Saltair in the UK is a dream come true as a Brit, as it feels like a homecoming. It’s also something our fast-growing UK community has awaited for some time - it’s our top-requested expansion market on social media and the next highest country in site visitors on our website after the US. We’re so thrilled to be making this dream a reality for the team and for our fans."
CEO Rachel Shelowitz, added: "Iskra has really connected the dots, bringing life to this exquisite brand that feels beautiful, works wonders and smells divine at a price point that so many people can opt into. It is priced for everyone and also very much appeals to a prestige user, making Space NK a perfect home for us, given the Space NK client has high expectations for both performance and a well-curated product assortment."
What makes Saltair stand out is more than its Instagram-worthy packaging and fragrant oils, it’s the way the brand blends performance with inclusivity. With price points ranging from £14 to £28, the line straddles mass-premium territory, giving prestige skincare a democratic twist. Its best-selling body oils alone have sold over 875,000 units in the US, hinting at the kind of cult following it could achieve here.
Sophie Wayman, Buying Director for Skincare at Space NK, said: "Saltair has built a unique following thanks to Iskra and the community she has established- welcoming everyone to experience a restorative moment of self-care. We are delighted to bring the brand exclusively to Space NK. We anticipate huge demand for the sensorial products line and look forward to working with Iskra and her team to grow her community in the UK."
Strategically, the Space NK partnership is a masterstroke. The retailer has proven itself an incubator for brands straddling the line between prestige and accessibility - from Glossier to Charlotte Tilbury. For Saltair, it offers the dual advantage of physical visibility in prime London locations and the reassurance of Space NK’s curation-savvy consumer base.
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