Everything you need to know about Liberty's 2024 Beauty Advent Calendar

In a landmark celebration of its tenth anniversary, the Liberty Beauty Advent Calendar has returned, said to be bigger and more generous than ever.

As the fastest-selling product in the retailer's 149-year history, this year's edition features an expertly curated line-up of twenty eight products worth over £1,200, priced at just £260.

Housed in a Liberty-shaped box, adorned with Clym Evernden’s signature ink-based illustrations, the 2024 advent calendar features 25 drawers for customers explore in the run up to Christmas.

Each drawer reveals a selection of skincare, makeup and fragrance products, featuring prestigious brands such as Augustinus Bader, Byredo, Skin Rocks, La Mer and OUAI (full list below).

It also includes eight new brands, 18 full-sized products, and 15 entirely new items, as well as five 'Golden Tickets' worth £1,000 each to spend at Liberty.

The retailer's Beauty Drop members will receive an exclusive £20 discount during the pre-sale period on 3 September, ahead of the main launch the next day.

The full line-up includes:

• Dr Sebagh - Rose De Vie Serum (full size)
• LBTY - an exclusive new launch
• Granado - Candle Tonka
• OUAI - Detox Shampoo Deluxe
• REN Clean Skincare - Brightening Dark Circle Eye Cream (full size)
• Verden - Herbanum Hand Cream (full size)
• Aromatherapy Associates - Revive Morning Bath & Shower Oil
• Bibbi Parfum - The Other Room EDP
• Sunday Riley - Good Genes (full size)
• Trish McEvoy - Intense Gel Liner in Black (full size)
• Surratt - Artistique Blush in shade Ponceau (full size)
• Davines - Oi Milk (full size)
• Votary - Sensitive Resurfacing Peel (full size)
• Philip Kingsley - Elasticizer Booster (full size)
• Byredo - Lipstick in Red Armchair OR Reunion OR Red & Blue (full size)
• Paula's Choice - Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant 30ml
• Augustinus Bader - The Rich Cream (full size)
• Lisa Eldridge - Liquid Lurex Eyeshadow in shade Emily (full size)
• MZ Skin - Soothe & Smooth Hyaluronic Eye Complex (full size)
• Hair by Sam McKnight - Deeper Love Intense Treatment Mask (full size)
• Ex Nihlio - Fleur Narcotique EDP
• Agent Nateur - Holi (Oil) Refining Ageless Face Serum
• La Mer - The Lip Volumiser (full size)
• Wild Source - Cleansing Melt Balm
• Vilhelm Parfumerie - Face of Francis EDP 10ml
• OTO - Sleep Soundly Pillow Mist 50ml & Sound Scape (full size)
• Liberty - Wild Flower Candle
• Skin Rocks - The Moisturiser (full size)

Thought to have originated in the 19th Century when families would mark the days until Christmas with a chalk line, advent calendars have since become a Christmas countdown staple.

Today, consumers can purchase calendars filled with all sorts of confectionary, as well as newer varieties offering gin, candles and even socks. However, none of these recent concepts have topped the success of the beauty advent calendar.

Whether it's makeup, skincare, haircare, fragrance or a mix of them all, beauty advent calendars entice consumers with their array of products, value for money and all-round festiveness.

With some selling out before the festive period even begins, the buzz for beauty advent calendars is clear and this excitement isn't just from consumers - it's also from the businesses doing them.

Read TheIndustry.beauty's feature on how beauty advent calendars became big business.