Everything you need to know about Rita Ora's new haircare brand TYPEBEA

Singer-songwriter Rita Ora has launched a new high-performance haircare brand, TYPEBEA, created in partnership with beauty entrepreneur Anna Lahey.  

Inspired by Ora's personal hair challenges and the deep-rooted connection between hair and self-confidence, the brand has launched with a range of four clinically effective products.

It aims to "redefine your relationship with hair, no matter its type", with formulations boasting sulphate, paraben, silicone-free ingredients and scalp care actives for visibly thicker, stronger, longer hair across a wide range of styles, textures and types.

The creation of TYPEBEA comes after Ora first connected with Lahey through her global marine collagen brand, Vida Glow.

The two co-founders found common ground over Lahey’s traumatic struggles with hair loss and Ora’s desire to find a hair growth solution that would help rebuild her confidence after years of damage from extreme heat and excess styling.

"Throughout my career, I’ve had nearly every hair colour and style. My hair has been bleached, I’ve had extensions, I’ve cut it short. But now I can say my hair is the healthiest it’s ever been," said Ora.

The initial launch collection includes:

Overnight Boosting Peptide, £43

Powered by Baicapil, this oil-free, traceless, leave-in scalp serum supports hair growth, promising to reduce hair loss by 60% in three months. The water-based solution is suitable for nightly use on wet or dry hair without ruining hair styling.

Length + Strength Shampoo, £23

This clarifying and volumising shampoo works to revitalise the scalp to support natural hair growth, leaving the scalp pH balanced to create an "optimal hair growth environment" and cleansing without snagging or breakage.

Length + Strength Conditioner, £23

This weightless and moisturising conditioner also supports natural hair growth. It promises to leave "hair detangled, smoothed and plumped", with plant-based keratin added to penetrate the hair cuticle to optimise damage recovery.

Hydra-Gloss Treatment, £26

A hydrating gloss treatment that supports hair strength, length and gloss, the product features a blend of biomimetic ceramide to reduce breakage and split ends, hyaluronic acid for deep hydration, argan oil for shine, and shea butter for moisture.

The launch marks the latest celebrity beauty brand to hit the market, following the recent launch of Cécred by Beyonce Knowles-Carter and Pink Friday Nails by Nicki Minaj.

It also follows the likes of Selena Gomez’s Rare Beauty, Hailey Bieber’s Rhode and Rhianna's Fenty Beauty, amongst others, which have all found success in the industry.