Everything you need to know about the British Beauty Council’s new industry-wide census
The British Beauty Council has launched an industry-wide census as it looks to find out what beauty really means to its workers and consumers, marking the biggest research project in its history.
Through the new 'Beauty Census', the organisation hopes to shift the perception of the industry and lead important changes to help it thrive.
The survey, which is now accessible online at the British Beauty Council, urges more than half a million workers in the sector to have their say on the £24.5 billion a year industry.
Consumers will also be questioned about how they perceive the industry and the importance of the services it provides.
The survey includes questions covering beauty spend on products and services, as well as diversity, equity and inclusion in the industry.
Following a three-month data collection period, the results will be compiled and presented at British Beauty Week 2024, which will run from 23-27 October and aims to highlight the importance of representation and inclusion in the British beauty industry.
It is hoped the findings will encourage a perception shift in how the trade is seen by the public – and help the British Beauty Council respond to the concerns of those who work in it.
The census contributes to the council's overarching theme of the year, 'A Beauty Industry That Looks Like You', which will also be represented during British Beauty Week later this year.
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The council has collaborated with multi-disciplinary creative house, Spring, to promote the survey with an arresting visual campaign featuring a "stellar line-up of beauty professionals".
It includes brand founder and diversity advocate Ateh Jewel, professional makeup artist and Glow Up alumni Jack Oliver, and Managing Director of L’Occitane UK & Ireland Dianna Tieu, amongst others.
Millie Kendall OBE, CEO of the British Beauty Council, said: "We have done extensive research into the statistical social footprint of the beauty industry, however, anecdotal evidence into human behaviours and challenges within the industry is lacking."
"That’s why we have launched this new campaign 'A Beauty Industry That Looks Like You'. It will ensure we have the scope of data we need to propel real change when it comes to access to industry, social mobility, inclusivity and equity."
To access the Beauty Census, scan the QR code below:
