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Everything you need to know about The White Company's range expansion

Chloe Burney
10 February 2025

The White Company, the home accessories brand renowned for its olfactory collection and cosy loungewear, has announced the launch of its soon-to-be signature Spring fragrance - Verde.

The White Company was founded in 1994 selling items through a 12-page catalogue. Over the past 30 years, it has grown into a multi-channel business renowned for its signature scented candles and premium collection of loungewear, cosy robes and home accessories.

Not only is the brand expanding its online presence, teaming up with Lookfantastic late last year, but it's also expanding its product offering.

The new aroma captures the 'optimistic essence' of the Spring season. The Verde Fragrance Collection includes a Diffuser (£30), Fragrance Oil (£10), Bath & Shower Gel (£13), Body Lotion (£15), Large Candle (£65), Signature Candle (£24), Hand Wash (£13), Hand & Nail Cream (£15) and Home Spray (£18).

For its new fragrance, The White Company took inspiration from the colour green and its 'vibrant, refreshing properties' as well as its influence on the mind. Did you know, green is serene to look at?

It fuses fresh shiso leaves with notes of citrus and bergamot. Meanwhile, pink pepper adds vibrancy, layered with tonka bean and amber.

This launch comes after the cosmetics company teamed up with Lookfantastic. In November, LookFantastic became the first beauty-only retailer to offer The White Company.

At the time, Nicola Thompson, Trade Director at The White Company, said: "We at The White Company believe in making the most of life’s simple pleasures - it’s the little things that matter and precious moments of uncomplicated happiness are our constant inspiration.

"Therefore, we are delighted to be working with Lookfantastic, whose commitment to a seamless shopping experience and making customers feel wonderfully welcome mirrors our own."


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