Evidens de Beauté targets personalisation with engraving at Harrods

French luxury skincare brand Evidens de Beauté is targeting the personalisation market and offering product engraving free of charge with any purchase at Harrods.

Harrods customers will be able to have their initial engraved for free on Thursday 16 and Friday 17 February to celebrate the brand’s success at the department store, giving back to its well-loved customers old and new.

The Evidens de Beaute counter is open from 10am - 9pm to all customers, which can be found in the centre of the Harrods Skincare Whitehall. Engraving services will be available exclusively from 4pm - 8pm on the day, on a first-comes-first basis.

Whilst any product purchased can be engraved with a message of their choice, the brand will be promoting its Extreme Saho Line, which consists of The Extreme Serum, The Extreme Cream, The Extreme Lip & Eye Solution and The Youth Reviving Essence.

All products in the Extreme Saho Line act as a preventive step in a skincare routine, tackling signs of ageing.

Speaking to TheIndustry.beauty, Maxwell Brand, Sales Manager for UK and EMEA at Evidens de Beauté, said: “Here at EviDenS De Beauté we pride ourselves on a bespoke, thoughtful and very high standard of service, offered to all our customers. Customers shop at Harrods for exactly that reason, because of the excellent service they receive, and also because there are exclusive offerings and services that can be found only at Knightsbridge, like our Extreme Prestige Set for example.

“In order to make those purchases extra special during our February event in the White Hall, we have an artisan engraver, who can engrave our products with names, initials or messages. As our engraver works live on the shop floor, customers are able to enjoy watching the craft taking place, creating theatre and drawing customers to our counter.”