Fabulosa enters convenience retail market

Fragrance-led home and lifestyle brand Fabulosa has entered the UK convenience retail market via a distribution deal with Spar UK.

The new deal will see the group’s range of products be made available throughout Spar’s network of 600 convenience stores across the UK. The wholesaler will stock Fabulosa’s multipurpose trigger sprays, concentrated disinfectants, and Spray & Wear line.

Adam Burnett, Marketing Director of Fabulosa, said: "We love the different challenges and dynamics that each retail channel presents, and we are delighted to be introducing our extensive and innovative fragrance-led product portfolio to this sector. After continually exceeding targets to dominate and disrupt the cleaning market, we have hugely-ambitious expansion plans in place.

"We play an integral role in the retailer’s strategic growth within the categories we operate and are very much looking forward to getting stuck into the convenience sector with SPAR UK and James Hall & Co. Ltd, and building further relationships in this channel."

The move into the convenience retail market marks the rapid growth of the business, which first launched into the household cleaning category in 2019.

The group ended its latest financial year (31 August 2021) with sales of £39 million, a 100% year-on-year uplift on the previous year. The group currently has retail partnerships with B&M, Poundland, Home Bargains, Asda and Aldi.