Facegym introduces first-ever franchise model amid expanding wellness market

FaceGym, known for its facial workout approach to skincare, has launched its first franchise model - marking a new stage of growth for the company.

For the first time, the brand is opening its concept to entrepreneurial partners through franchising.

Selected franchisees will be able to operate FaceGym studios under the established brand, supported by training, business systems, and ongoing innovation.

It comes as demand for professional skincare and holistic wellness experiences continues to grow.

According to the Global Wellness Institute, the global wellness economy is projected to reach $8.5 trillion by 2027, with experiential and results-driven beauty services contributing significantly to that growth.

FaceGym’s franchise model is designed to offer partners access to this expanding market through a "proven, recognisaable business concept".

CEO Angelo Castello told TheIndustry.beauty: "We are introducing franchising at this stage because FaceGym has achieved a robust level of brand maturity and recognition, making it the perfect time to extend our unique wellness&beauty concept.

"We’re looking for franchise partners who truly share our passion for high-quality, innovative facial workouts and who are dedicated to upholding our standards.

"Our initial focus is on the UK as our core market, particularly expanding beyond London into other key regions where we see strong demand and opportunity."

Founded in 2014 by Inge Theron, FaceGym has introduced a distinctive method to skincare by combining facial massage techniques with tools and skincare products.

The brand currently operates in cities such as London, New York, Los Angeles, and Manchester.