FACEGYM secures investment to drive global growth and new franchising model

London-based FACEGYM, the pioneering facial fitness and skincare brand, has announced a strategic minority investment from India’s Reliance Retail Ventures Limited to power its next phase of international growth and market expansion.

Founded in 2014 by former beauty columnist Inge Theron, FACEGYM has redefined beauty services by combining facial workouts with advanced tools and high-performance skincare. Known for its sculpting and lifting techniques that mimic a workout for the face, the brand operates services across London, Oxfordshire, Manchester, New York, Los Angeles and Sydney.

The new investment marks a milestone for FACEGYM as it scales its studio footprint globally. India has been earmarked as a major growth market, with Reliance leading local operations and development. Over the next five years, the brand plans to open 25 locations across India.

Inge Theron, Founder of FACEGYM, said: "I could not have dreamed of a better partner and look forward to taking India by storm!

"I am certain FACEGYM will prove a huge success in the Indian market. This strategic partnership is a key enabler to keep bringing our pioneering approach to facial fitness to ever more people across the globe while strengthening our leading position in our core markets."

The investment will also strengthen the brand’s presence in core cities including London, Manchester, New York and Los Angeles. Additionally, FACEGYM will roll out a new franchising model, beginning in the UK.

Angelo Castello, CEO of FACEGYM, added: "This is an incredibly exciting moment for the brand.

"With Reliance’s global expertise and Three Hills’ strategic partnership, we are in a powerful position to turn FACEGYM into one of the only beauty services that exists with this size of global footprint — launching in new markets, and sculpting more people than ever before with our unique approach to facial fitness and skin health. Unlocking the franchise model will enable us to accelerate our footprint expansion in both our domestic markets and internationally."

Reliance Retail, which owns Indian beauty destination Tira, will bring FACEGYM to Indian consumers who are increasingly drawn to high-performance, science-led beauty and wellness concepts.

Bhakti Modi, Co-founder & CEO of Tira, commented: "At Reliance Retail, our commitment is to introduce world-class brands and innovative concepts and experiences to the Indian consumer.

"FACEGYM sits at the unique intersection of beauty, wellness, and fitness—creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science-backed, innovative concepts. We welcome FACEGYM to our portfolio and India and are excited to unlock its immense growth potential in this dynamic market."

The announcement also follows continued support from existing investor Three Hills Capital Partners.