FaceGym workout movement launches high-impact skincare line

FaceGym, the innovative London-born company, which pioneered online and studio-based facial workouts, has launched its first high-performance skincare range.

Over three years in development, the new line-up features four signature products designed to Prep, Train and Recover the skin.

Products are also sold in tech-enabled packaging, allowing users to easily scan on-pack QR codes and follow FaceGym’s unique face sculpting application methods at home.

Formulations are anchored around clinically-proven, high-tech ‘trigger actives’ that kickstart the skin’s natural building blocks and cellular structure to boost its own regenerative capacity.

The range includes:

ELECTRO-LITE - a gentle, brightening electrolyte cleanser

HYDRO-BOUND – a hydrating hyaluronic acid + niacinamide serum

YOUTH REFORMER - a highly potent, nootropic oil-in-serum rich in Microalgae and Vitamin C

SUPREME RESTRUCTURE – a firming EGF collagen boosting cream.

Each product is backed with its own unique FaceGym appoved application methods, including palm sweeps, jawline finger hooks, palm pull ups and more.

Commenting on the launch, FaceGym founder Inge Theron said: “The FaceGym clean performance skincare range has literally been a labour of love, each product carefully designed in-house, our chemists and skin fitness team working together, they marry the perfect goop with the perfect sculpting, firming and lifting technique.

“And it’s this unique actives-in-motion approach that delivers our truly transformative results seen day after day on real people all over the world on our social channels.

“Over the past year we have gone on an amazing digitally connected journey with our community, it all started with a cheek sculpting class on Instagram during the first week of lockdown, today hundreds work out their faces daily with a range of face shaping classes.

“By putting our community at the heart of every decision and working with them directly on our face workout application routines on social media they have helped us create this range every step of the way.”

All products in the skincare line, including a specialist range of application tools, are available to buy at FaceGym.com and all six FaceGym studios across London and Manchester.

The FaceGym movement kicked off in 2016 with the opening of the first studio on London's Kings Road.

Since then, the brand, which has now expanded to the US, has performed over 200,000 in-studio and online facial workouts.