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Failed brands try to fashion a new life online

Daily Telegraph
08 July 2020

Other than being fashion failures, what do Laura Ashley, Karen Millen, Coast, Oasis and Warehouse have in common?

Despite collapsing and closing all their stores, the brands are surviving online after being bought by a mix of trade buyers or indeed rivals. These brave - or perhaps crazy - businesses are hoping that the brand DNA is strong enough to lure shoppers to their respective websites and convince them to spend.

Read the full article on The Daily Telegraph.

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