Faith In Nature launches first-ever crowdfunding campaign for "bigger and better sustainability changes"
Faith In Nature has launched its first-ever crowdfunding campaign to invest in more sustainable manufacturing practices.
The brand set out to raise upwards of £500,000 via crowdfunding platform Crowdcube to "continue making game-changing sustainability moves, while helping create eco-friendly products suited to modern shopping habits".
It has already exceeded its target for early access investment in the first 24 hours, with the total currently at over £587,000.
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Founded in 1974, Faith In Nature creates natural haircare and bodycare products to help consumers make better choices for themselves and the planet.
It recently became first brand in the world to appoint a director to represent nature on its board, "giving the natural world a legal voice and vote on all business decisions".
The brand also recently achieved B Corp certification, and now plan to "continually reimagine what it means to be a green company in today's world", using funds to move to a new site for greener manufacturing, creating products for a circular economy and reducing their carbon footprint.
Simeon Rose, Creative Director at Faith In Nature, said: "It's an exciting time as we welcome investors for the first time in 50 years.
"We truly believe that this isn't just an opportunity to invest in a commercially successful brand, but in everything we stand for too. From seeking out sustainable innovation to being at the forefront of the legal rights of nature movement, we want to make it even easier to do good both for people and the planet."
