Faith In Nature recognised amongst 'most innovative companies of 2025'

British skincare brand Faith In Nature has been named among Fast Company’s World’s Most Innovative Companies of 2025.

Founded in 1974, Faith In Nature has always championed natural, vegan, and cruelty-free products, helping consumers make better choices for themselves and the planet since launching 50 years ago.

The Manchester-based company was a pioneer in introducing plastic-saving refills and cost-effective bulk options in the 1980s and led the switch to 100% recycled bottles in the 1990s.

After welcoming Nature to its board in 2022, the brand unveiled its first product evolution voted on and endorsed by Nature last year.

This transformation included a shift to infinitely recyclable aluminium packaging, the addition of more active natural ingredients to each product, and a commitment to sourcing materials that support and benefit the environment.

Simeon Rose, Brand Director at Faith In Nature, said: "In 2022, Faith In Nature became the first company to appoint Nature to its board, giving Nature a voice and a vote on all business decisions.

"By recognising Nature as a stakeholder and bringing it into the decision making process, we make better decisions, faster. It’s better for both our business and for the natural world."

Faith In Nature sits alongside other beauty businesses such as L’Oréal, Megababe, E.l.f. Beauty and Bubble Skincare on Fast Company's 'World’s Most Innovative Companies' for 2025. 

Recognising 609 organisations across 58 sectors and regions, this year’s list shines a spotlight on businesses that are "shaping industry and culture through their innovations to set new standards and achieve remarkable milestones in all sectors of the economy".