Farfetch to sell Violet Grey

Luxury fashion retailer Farfetch is understood to have placed beauty brand Violet Grey up for sale, a few months after shuttering its beauty division.

The brand's founder, Cassandra Grey, will stay on with Farfetch through the sale process, according to The Business of Beauty.

Launched in 2008 by José Neves, Farfetch began as an e-commerce marketplace for luxury boutiques around the world.

The business went on to acquire Violet Grey in January 2022, resulting in the introduction of Farfetch Beauty.

The deal offered Farfetch a better understanding of the beauty market, with Cassandra Grey becoming an advisor to provide the company with strategic and creative direction.

Farfetch Beauty launched in April 2022, welcoming over 100 brands across makeup, skincare, haircare, fragrance and grooming.

However, the business decided closed its beauty division in August this year after encountering various challenges.

TheIndustry.beauty has reached out to Farfetch for comment.