Feelunique acts on hygiene poverty with new charity partnership

Beauty e-commerce retailer Feelunique has joined forces with the Toiletries Amnesty in a bid to help raise funds for the charity which works to alleviate hygiene poverty and reduce beauty waste.

The partnership will see Feelunique launch a number of initiatives over the next 12 months, including a pledge to raise £30,000 to help increase Toiletries Amnesty’s directory to 500 organisations and improve its logistics, tracking systems and geographical reach.

Through product donations and community engagement the Toiletries Amnesty aims to help thousands of people across the UK and divert tonnes of beauty waste from landfill by redistributing surplus stock and unwanted products to those who need them most.

Feelunique chief executive officer Sarah Miles said: "I’m enormously proud to announce this partnership with Toiletries Amnesty, an organisation we believe is doing such important work by both tackling hygiene poverty and beauty waste, and also breaking the social stigma around access to personal care products.

"The power of simple items like shampoo or deodorant can often be taken for granted, but we know they make a huge difference to our physical health, our mental well-being and self-esteem.

"Thanks to Feelunique’s wide-reaching online community, we’re able to support with product donations, vital fundraising and by raising awareness of this issue."

Toiletries Amnesty founder Karen Harvey added: "Teaming up with Feelunique is not only exciting because of the much-needed support through products, publicity and financial donations, but because we feel that they are 100% genuine in their approach to levelling things up, treating people fairly and keeping environmental and social issues at the forefront of the way they do business.

"When Toiletries Amnesty began over six years ago, we had no real idea of how it would grow, we just knew it had to. We wanted to help get unwanted products to the people who could use them, and to make sure this was done in a kind and community-led way.

"This partnership comes at a time when demand on our services is at its highest, and set to grow even more, but we’re confident that together we’ll be able to make an even more positive impact for those who need us most, for communities and for the environment."