Feelunique celebrates relationships in Valentine's campaign

Feelunique is celebrating relationships and all forms of love with the launch of its new campaign, titled #LoveYourUnique.

To mark Valentine's Day and LGBTQ+ History Month this February, the online beauty retailer has created its campaign around diverse duos with unique stories to talk love, life and everything in between.

The campaign features Nurse Gemma, who describes herself as "London's Lesbian Sweetheart" and who also appeared in Feelunique's #UniqueChristmas campaign in 2021.

Joining Nurse Gemma are engaged couple Kerry and Tim, PhD student Martha and her significant other - a ginger kitten named Morris, sisters Sacha and Jazmine, mother and son Laura and Dash. Along with make-up artist and influencer Jaydeen and her hometown boyfriend Ben.

With hair by Jonny Eagland from Virtue Labs and makeup by artists from Too Faced, the brief was all about celebrating the natural beauty of the real-life muses.

Commenting on the campaign, Feelunique said: "We are delighted to share #LoveYourUnique, a celebration of real and unique love for all. With rich storytelling at the heart, it’s a natural follow on from our #UniqueChristmas campaign that placed six competition winners centre-stage in tube stations across the capital.

"Landing at the start of LGBTQ+ History Month and just in time for Valentine’s Day, we’re delighted to introduce another compelling cast of real people in a campaign that explores the true beauty of love."