Female-founded fashion and beauty 'treasure hunt' to launch on King's Road

A number of female-founded fashion and beauty brands on the King’s Road in Chelsea are set to take part in a in-store treasure hunt experience next weekend, aiming to encourage discovery-led shopping and highlight independent female entrepreneurship.

Taking place on Saturday 9 and Sunday 10 May, the initiative will see ten stores along the King’s Road offering exclusive in-store promotions, including complimentary matcha, free gifts, consultations and special discounts.

The event is designed to bring shoppers into multiple stores and create a more interactive retail experience across the neighbourhood.

Participating businesses include Stripe & Stare, Rixo, Astrid & Miyu, Trinny London, NRBY, Aspiga, Sarah Chapman, Wyse London, Blink Brow Bar and Margaret Dabbs London.

The event is being organised by B Corp lingerie brand Stripe & Stare, which opened its first physical store on the King’s Road in February.

Katie Lopes, co-founder of Stripe & Stare, said: "This initiative is about more than just shopping - it’s about storytelling, connection, and championing the incredible women behind these businesses.

"The King’s Road has always been a destination for innovation and style, and this event brings a fresh, collaborative energy to the area."

Shoppers will be able to pick up treasure hunt cards on 9 and 10 May from participating stores or along the King’s Road. The cards will include a map of all participating locations and details of the offers available at each stop.