Fenty Beauty unveils nationwide pop-up to celebrate latest launch

Rihanna's Fenty Beauty is taking its latest launch on the road with the Fenty Beauty Café - a nationwide pop-up experience designed to connect with consumers across the country.

As part of the activation, guests can explore the brand's bestselling products and be among the first to experience its latest complexion innovation.

Available in two swirled formulas tailored to different skin types - Hydrating + Plumping and Mattifying + Blurring - each primer promises to provide high-performance makeup grip with clinically tested hydration or mattifying treatments.

At each stop, visitors to the pop-up can also enjoy a complimentary iced coffee, receive a personalised foundation shade match, and enter for a chance to win £1,000 worth of Fenty Beauty products.

When & Where

• 4-7 September - Covent Garden Piazza, London.
• 11 September - Bullring, Birmingham.
• 12 September - Paradise Place, Liverpool ONE.
• 13 September - Market Street Manchester.
• 14 September - Buchanan Street, Glasgow.

Kicking off in London, the Fenty Beauty Café coincides with Covent Garden's 'Big Beauty' event - a 10-day celebration of skincare, fragrance, makeup and wellbeing as "London's Beauty Quarter".

Taking place from 4-14 September, visitors can expect exclusive Piazza pop-ups from big beauty brands, industry experts and immersive moments.

Read more about how Covent Garden is becoming London's beauty capital here.