Fenty Hair is launching exclusively at Selfridges in the UK

In celebration of Rihanna’s newly launched Fenty Hair, the brand will be taking over the Selfridges ‘Corner Shop’ from 3-28 September offering shoppers opportunities to get their hair styled, shop exclusive new product launches and get their hands on Fenty freebies.

Fenty Hair launched exclusively on Fenty.com on 10 June offering a “flexible line of products” that are “designed to strengthen and repair all types of hair". However, it wasn't until today that the full Fenty Hair lineup was available in the UK. The product range is now available exclusively at four Selfridges locations: London Oxford Street, Birmingham Bullring, Manchester Trafford Centre, Manchester Exchange, as well as on Selfridges.com.

The pop-up, dubbed Mane Street, was inspired by the campaign video. On the stylish street, Selfridges customers can experience an immersive journey of product discovery, trials, and styling. In addition to the full Fenty Hair range, best-sellers from Fenty Beauty and Fenty Skin on offer, the new Fenty Eau de Parfum will also be available for purchase.

Fenty will also be launching three new travel-size sets on the first day of the pop-up: the ‘Fenty Four Set,’ the ‘Curl Styling Duo,’ and the ‘Straight Styling Duo,’ along with new mini sizes of The Comeback Kid, The Protective Type and The Home Curl Curl Defining Cream. Fenty Beauty will also be on offer, including best-selling products and brand-new Gloss Bomb Stix shades.

On entry, guests will enter the space enveloped in the signature warm, ambery floral scent of the Fenty Hair range. Then, they'll stumble upon the Hair Heaven Salon. Here,  customers can book a 1:1 hair consultation or styling service with a Fenty Hairstylist. For £35 (redeemable against products from any Fenty range), customers can pick a look from the Fenty Hair lookbook and be guided to choose the right product line-up for their hair type. They can pre-book their appointment via Selfridge.com, but there will also be a handful of appointments up for grabs for walk-ins. At the end of the appointment, Fenty Beauty touch-ups will be on offer to complete the customer's look.

As for the Fenty freebies,  the first 50 customers who purchase from The Corner Shop each day will receive a free Fenty Hair canvas tote bag. Plus, shoppers will receive a free deluxe mini of their choice when they purchase two products and a free Fenty Hair scrunchie if they buy three products.