Fenwick opens largest Beauty Hall in North East

Fenwick is unveiling its transformed Newcastle store's Beauty Hall tonight at its launch party. At an impressive 26,000 sq ft, this will be the UK's largest Beauty Hall outside of London. 

In recent months, Fenwick has been on a mission to revamp and shout out about its impressive beauty offering. In May, the British department store launched a week-long beauty celebration in-store, online and across its social channels. The event boasted a line-up of in-store experiences with the likes of Byredo and Skinwork, as well as a "Sip, Shop and Gloss" retail event at Fenwick's Beauty Halls.

This set the tone for Fenwick to take on retail giants with its new and improved Beauty Hall. The newly reimagined space features two new enlarged atriums, 56 ft facade windows looking out onto Northumberland Street, over 1600 sq ft of terrazzo flooring and a 50-foot-long fragrance bar.

Housing 163 brands, the Fenwick Newcastle Beauty Hall is a beauty oasis, which spans makeup, skincare, niche and prestige fragrance, hair, nails and brows. The opening also marks the addition of 23 new beauty counters.

For an exclusive touch, Fenwick Newcastle offers city-exclusive access to cult favourite brands Hourglass, Charlotte Tilbury and Le Labo. As far as regional North East exclusives are concerned, Chantecaille, Guerlain's premium L'Art Matier Fragrances, the Orchidee Imperiale skincare range and Carolina Herrera makeup are all on offer to shop in person at Fenwick Newcastle.

Not only will an endless array of products be stocked on shelves, but the beauty hall will also be home to a curated menu of pampering services including manicures, blow-drys, brow shaping, lash extensions, facials and makeup appointments, along with five beauty treatment rooms. Plus, for brides, a bespoke wedding scent consultation and fragrance engraving are on offer.

Hazel Ayers, Director of Buying & Merchandising at Fenwick, said: "We are proud to unveil the transformation of our Fenwick Newcastle Beauty Hall making it the UK's largest beauty hall outside of London. This has been 3 years in the making with absolute dedication to detail, working with brilliant beauty brand partners and my talented Fenwick team.

"The reimagined Beauty Hall demonstrates the continual evolution of the Fenwick in-store customer experience offering an unrivalled edit, innovative new products and brands, and expert beauty services. This evolution can be seen in all eight of our beauty halls in our stores nationwide. We look forward to welcoming customers in to experience these spaces and discover their new favourite beauty products at Fenwick."

In celebration of the launch, from 10-16 October, as part of Fenwick’s beauty campaign – Beauty with Bite, customers are invited to immerse themselves in exclusive experiences and events. The event schedule begins with a Beauty Hall launch party this evening.