Flannels to launch first ever 'social media integrated clinic' in store

Flannels is to launch its "first ever social media integrated clinic" at the new Liverpool flagship, due to open on 23 June.

Located at 15 Parker Street in the "Owen Owen" building, the dedicated 'tweakments' space by Dr Tijion Esho MD will offer the brand's range of products.

Esho's social media-ready clinic will feature a 4K live streaming screen which transmits to the shop floor, which will offer shoppers live stream treatments that is integrated directly with TikTok and other social platforms.

The space includes a bespoke Hydrafacial suite and Alma laser suite with lasers and energy based machines available. A champagne recovery room will be available for non injectable customers.

Formulated by Dr Esho with the ambition to deliver clinic-worthy results at home, the Esho range launched in May 2021 with QVC and repeatedly sold out, becoming the channel’s fastest ever selling lip product with one Esho product sold every 30 seconds.

Esho’s team have created a waitlist for the clinic space, whilst patients wait for the launch, on which they can sign up to and move up the list if they share with friends. The products will also be available for purchase on Flannels online.

The Liverpool store, which boasts seven floors and 120,000 sq ft, will offer an expansive fashion offering, a beauty edit, two restaurants and a roof terrace. The launch of the space and products will also see a billboard in Liverpool showcasing Dr Esho as the city’s newest retail resident.

Dr Esho MD, Founder of ESHO, said: "We launched ESHO in 2021 with minimal marketing spend and the success we’ve achieved to date is testament to the efficacy of the product range. In 2022, we’ve been so excited to see some incredibly exciting online launches and this bricks and mortar launch means a lot to me as a founder - to see the range in stores in person is a grounding moment and I’m extremely proud of the team who helped create these products.

"I am very much looking forward to spending time in Liverpool at the tweakments space in the store, and to seeing the products rolled out for the first time."

Sophie Blackledge, Head of Beauty at Flannels, added: "Named the ultimate lip expert, we are so ecstatic to be joining forces with Dr Tijion Esho for our most exciting beauty hall launch to date.

"Renowned for his non-surgical, injection-free treatment, he has truly become a house-hold name in his own right - the master of plumped lips. The pairing between FLANNELS Beauty and Dr Esho is only the beginning of us bringing an added dose of heat regionally – and a huge win for our Liverpool flagship."