Flannels Beauty to host its first ever Beauty Festival

Luxury retailer Flannels has announced it will host its first ever beauty festival to support the launch of its new beauty concept in physical stores across the UK.

From the 23–26 August, Flannels Beauty will host a line-up of some of the biggest beauty names in the business - joining for events including masterclasses and Instagram lives, with names including Patrick Ta, Jamie Genevieve and Lipstick Nick.

The line-up currently includes the following events:

• 23 August – PATRICK TA: Soft Sculpting and A Signature Glow. A-list makeup artist Patrick Ta shows how to achieve his signature glow, the art of soft sculpting and his top product picks.
• 24 August – IRENE FORTE SKINCARE: Discover natural skincare scientifically developed for clinically proven results with brand founder Irene Forte.
• 25 August – MORPHE: Get Your Glam On. Create a new signature look using fan favourites and the latest product launches, with tips and tricks from Nicole Faulkner.
• 26 August – JAMIE GENEVIEVE: Five Top Makeup Tips. Enhance a makeup routine with five expert tips from Flannels Beauty Ambassador, Jamie Genevieve.

The masterclass booking system opens this Thursday, with each session offering at least an exclusive 10% off relevant items and the chance to win prizes.

Further additions to the line-up are expected in the coming days.

Launched last month with its first state-of-the-art flagship store in Sheffield Meadowhall, Flannels Beauty is seeking to become “the most exciting beauty destination on the UK high street as it overhauls the traditional beauty shopping experience with an “obsessively” customer-centric focus.

Rebelling against the concept of traditional beauty halls, which “concentrate their attention on international consumers and take a London-centric approach,” Flannels Beauty “hauls” aim to deliver a fresh take on how consumers want to engage with beauty, that better reflects the modern desire to shop across multiple brands, products and price points all at once, the retailer previously said.

Iconic brands such as Chanel, La Mer, Charlotte Tilbury and Creed sit alongside newer names such as Le Labo, Augustinus Bader and Natasha Denona, which until recently had a more limited regional presence.