Floral Street to launch new ‘Bridgerton’ scent in celebration of upcoming season
Floral Street has partnered with Netflix’s Bridgerton for an exclusive fragrance launch ahead of the show’s fourth season, set to premiere in early 2026.
Blending storytelling with scent, the partnership promises a distinctive sensory experience that captures the essence of Bridgerton’s romance and elegance.
The British fragrance brand describes the new collaboration as a modern interpretation of Bridgerton’s themes - such as love and identity - as well as the deeply personal connection people have with fragrance.
While specific details of the upcoming launch remain under wraps, an official reveal "is on the horizon".
Michelle Feeney, founder and CEO of Floral Street, said: "This collaboration with Netflix is a celebration of storytelling, sustainability, and scent.
"As a British brand rooted in self-expression and conscious beauty, we’re proud to bring the romance of Bridgerton to life in a way that feels modern, meaningful, and utterly captivating.
"It’s about love, identity, and the joy of adorning your world with fragrance that speaks to the heart."
Since its debut in 2020, Bridgerton has become a global phenomenon. Season four will centre on Benedict Bridgerton, the second son of the Bridgerton family, portrayed by Luke Thompson, continuing the show’s legacy of passion, drama, and regency-era glamour.
With this collaboration, Floral Street and Bridgerton aim to transport fans into a world where fragrance tells a story.
Founded in November 2017, Floral Street has made a name for itself by creating ethical, fine fragrances that are both accessible and sustainable.
Independent and British, the brand is inspired by the vibrancy and diversity of London, and is ‘powered by flowers’ in both philosophy and formulation.
