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UNiDAYS partners with SoPost to launch exclusive product sampling community

Sophie Smith
04 October 2024

UNiDAYS has collaborated with SoPost to launch an exclusive product sampling community designed to connect brands and retailers with Gen Z students.

Drunk Elephant, E.l.f Cosmetics and Rituals are the first to benefit from the new partnership and will be launching their individual sampling campaigns over the coming weeks.

With more than 27 million members globally, UNiDAYS targets young consumers – specifically university students and recent graduates – through exclusive discounts and offers from over 800 brands and retailers.

The new UNiDAYS Sample Society aims to engage consumers across the entire customer lifecycle to "boost brand awareness, foster brand loyalty, gather consumer and market intelligence and drive post-trial sales".

Jonny Grubin, Founder & CEO at SoPost, said: "Our partnership with UNiDAYS perfectly aligns with our mission to help brands connect with consumers in meaningful ways.

"By tapping into the vast and highly engaged UNiDAYS network, we can offer our brand partners unparalleled access to Gen Z audiences at a crucial time in their lives – when they are beginning to make long-term brand choices."

The UNiDAYS Sample Society will launch across the UK, US and German markets. With over eight million verified students and graduates in the UK and a significant footprint of 10 million members in the US, the partnership provides a "powerful" foundation for reaching Gen Z audiences.

Jessica Hewitt, Global Head of Beauty & Wellness at UNiDAYS, said: "By combining the global UNiDAYS member base with SoPost's cutting-edge sampling technology, we’re offering brands an unparalleled opportunity to tap into the Gen Z audience.

"This partnership allows brands to place their samples into the hands of students whose personal characteristics and buying preferences align with their products.

"It’s a unique chance to drive awareness, trial, reviews, and purchases, while influencing the trendsetters of tomorrow through authentic recommendations and social sharing."


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