Foreo unveils brand revamp to celebrate diversity

Beauty tech brand Foreo has unveiled a brand revamp, pulling the focus towards its commitment to diversity, equality and inclusivity.

As part of Foreo's Dare To Be You campaign, the brand conducted a global poll on Instagram. The results found that 78% of people recognise the brand as inclusive and diverse, whilst two out of every three said they feel the brand represents them.

Following its market research, Foreo has further attuned to its customers’ needs, launching its new brand revamp across all channels, promoting equality and inclusivity.

As part of this, the brand has released an exclusive edition of its Luna 3 device. With only 100 devices made, each product features an exclusive pattern and has been sent out to 100 "unique individuals" around the world.

Boris Trupcevic, CEO at Foreo, said: “Foreo is a progressive brand built on result-oriented innovation and, as such, we are breaking down limits and stereotypes in every aspect of our business. We want our products to reflect our values which is why we focus strongly on hyper-personalisation and cater to all skin types. This survey gave us a deeper understanding of the social aspect of our business and we were never the ones to sit on the sidelines.

"Brands today have the power to influence people to see things their way and we want to use that power to build a society thriving on equality, diversity and inclusivity - rebranding is just a first step in the right direction."