The pharmacy was awarded a Royal Warrant in 1958, becoming the official pharmacist to Queen Elizabeth II - a distinction it held for much of her reign until the warrant ended in 2022.
Forest Spa Finland expands UK presence with launch at John Bell & Croyden
Sophie Smith
10 October 2025
Natural skincare and wellness brand Forest Spa Finland has secured a new retail partnership with John Bell & Croyden on Wigmore Street in London, marking a significant step in its expansion strategy.
Founded in 2020, Forest Spa Finland specialises in skincare and supplements formulated with sustainably sourced, high-grade plant extracts from Nordic forests.
The brand’s products are designed to help counteract the physical and visible effects of stress on the body and skin, using adaptogenic ingredients known for their antioxidant, anti-inflammatory, and skin-revitalising properties.
Positioning itself as offering a "forest bathing" experience for the skin, Forest Spa Finland aims to promote holistic wellness through products that reflect the purity and restorative qualities of the Nordic natural environment.
The range now available at John Bell & Croyden includes the Nordic Light Revitalising Cleanser, Nordic Dream Rejuvenating Cleanser, and Nordic Water Activator - a cleansing water designed to mimic the purifying and toning effects of a sauna. The brand has also introduced adaptogen supplement capsules, a moisturiser, and two serums.
Daniel Collins, founder of Forest Spa Finland, told TheIndustry.beauty: "We’re delighted to launch Forest Spa Finland at John Bell & Croyden, London’s premier destination for beauty and wellness.
"Our holistic, ‘inside and out’ approach to skin wellness aligns perfectly with the store’s ethos and its wonderful team of experts. We’re excited to bring a touch of Nordic forest magic into the lives - and bathrooms - of their clients."
With this launch, Forest Spa Finland continues to build its presence in the UK market by aligning with a heritage retailer known for curating premium health and wellness brands.
John Bell & Croyden is a historic pharmacy located on Wigmore Street in London, with roots dating back to 1798. It has operated from its current premises since 1912 and is widely recognised as a luxury pharmacy and wellness emporium, combining its medical heritage with a curated selection of premium beauty, wellness, and lifestyle products.
In 2015, the flagship store underwent a £4 million refurbishment, modernising the space while carefully preserving its heritage features.
