Forget groceries, The Perfume Shop's fragrances are coming to Deliveroo
The Perfume Shop is taking its omnichannel shopping to the next level by joining Deliveroo Shopping. Over 1,000 fragrances will be available to shop via Deliveroo across London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh.
The collaboration will bring The Perfume Shop’s extensive perfume range and cosmetic products directly to customers’ doors in as little as 25 minutes. It will launch "in the coming months" and will initially be available from 21 stores.
New Deliveroo data reveals searches in the app for perfume have increased over 300% year-on-year, showcasing growing interest from Deliveroo customers for fragrances to be delivered on demand.
Gill Smith, Managing Director at The Perfume Shop, said: "Teaming up with Deliveroo is a very exciting moment for The Perfume Shop. By partnering with the UK’s leading food delivery platform, we’re taking our gifting and retail options to the next level.
"The exciting collaboration is all about opening new avenues and making things more convenient and accessible to our customers and being able to enjoy their favourite fragrances with the same ease and speed they’ve come to expect with Deliveroo. We’re delighted to see where this partnership will take us in the future."
Deliveroo Shopping, which launched in November 2023, gives customers the option to send gifts to others in just a few clicks. The platform continues to expand its non-grocery offering including recent additions Screwfix and Ann Summers.
Eric French, Chief Operating Officer at Deliveroo, added: "We are really excited to be partnering with the UK’s largest fragrance retailer, The Perfume Shop, to offer their range of perfume products on demand.
"We know people are using Deliveroo to send gifts to friends and loved ones as well as purchase fragrances for themselves so this will be an ideal partnership for our customers. We look forward to welcoming more partners to Deliveroo Shopping as we continue to expand and enhance the convenience and variety we know our consumers love."
