Forget the rebrand – Kim Kardashian West should ditch her shapewear range entirely

Another day, another Katastrophic Kardashian product launch – this time Kim Kardashian West’s “Kimono” shapewear line, which launched last week to widespread ridicule on social media (#KimOhNo) thanks largely to its clunky cultural appropriation. Cue a very quick rethink and a new name: Solutionwear.

It should have been obvious that naming a product line after a traditional Japanese garment, just because it happened to start with a K, wasn’t a smart move.

Read the full article on The Guardian.