Former Farfetch director Simon Domone joins ScienceMagic.Inc

Former Farfetch director and Bain partner Simon Domone has joined the newly formed fashion and beauty communications agency ScienceMagic.Inc as chief science officer.

Domone joins the London and New York-based agency after three years at Farfetch where he headed up its marketplace and prior to that was a partner at global consultancy Bain.

He joins the leadership team at ScienceMagic.Inc that comprises CEO David Pemsel, chief magic officer Daniel Marks and chief growth and purpose officer Julietta Dexter.

The agency was born from The Communications Store, which was founded by Dexter in 1995. In October it was announced that former Guardian Media Group CEO Pemsel had teamed up with Dexter and Marks to form ScienceMagic.Inc, which aims to combine brand story telling with data science.

Daniel Marks, Julietta Dexter, David Pemsel

The 115 staff from The Communications Store and its client base, which includes leading names from fashion and beauty such as Versace, Goop and Victoria Beckham Beauty, have transferred to the new business.

Domone said of his appointment: “I am delighted to join and help build this bold new company. I have always thrived off bringing advanced analytics, strategic thinking, and commercial acumen to consumer, creative and tech environments; now, collectively we can take our uniquely holistic capabilities to the brands and people of tomorrow.

"More than ever, brands and people need a partner with skills in science, magic and experience to help identify and articulate their authentic purpose, to define and embed a clear strategy and to build, finance and help run their platform for sustainable growth and impact. We are excited to embark on this journey with our partners and I am personally excited to join such a talented group of leaders with such strong values."

Pemsel added: “Simon typifies the level of world-class talent that ScienceMagic attracts. His knowledge of the digital marketplace, direct to consumer economics as well as a sophisticated understanding of data and AI are key skills that the brands and people of tomorrow need to build enduring business value.

"Daniel, Julietta and I are delighted that Simon has joined our senior leadership team. Simon’s background gives ScienceMagic a vitally important competitive advantage in building enduring value for tomorrow’s brands and talent.”