Former The Body Shop CEO leads bid to revive Bodycare

Charles Denton, the businessman who spearheaded The Body Shop’s turnaround from administration, is now leading a fresh rescue effort - this time targeting the collapsed Bodycare retail chain.

According to The Times, Denton has assembled a consortium of investors aiming to acquire Bodycare’s brand and assets, with plans to reopen over 70 stores and rehire approximately 700 staff. The proposal hinges on ongoing negotiations with landlords.

The beauty retailer entered administration on 5 September, with all 147 of its stores closed.

The move comes as administrator Interpath Advisory continues to explore options for the business, with a deadline for offers originally set for 25 September.

While four to five parties are reportedly still in the running, Denton’s group is widely seen as the frontrunner, with sources citing his proven track record and strategic vision.

Founded in Lancashire in 1970, Bodycare became a staple of UK high streets and shopping centres, particularly in the North and Midlands. The retailer specialised in affordable beauty products, toiletries, and fragrances. However, it struggled in recent years amid rising costs, funding shortfalls, and stock shortages due to supplier issues.

Denton's proposed revival reportedly focuses on honouring the brand’s heritage while modernising its operations. This includes a renewed emphasis on e-commerce and an expanded product range. A source close to the bid said the goal is to "safeguard jobs" and "protect local high streets".

Denton, also a former CEO of luxury toiletries brand Molton Brown, previously helped return The Body Shop to profitability within 100 days of its administration before stepping aside for Executive Chairman Mike Jatania - a key investor in the brand’s new owner, Auréa - in July.