Founder Holly Thaggard steps back from Supergoop

Supergoop founder Holly Thaggard has stepped away from the SPF brand she launched two decades ago. 

Thaggard confirmed she is stepping back from the day-to-day governance of the sun care brand in a LinkedIn post, though she added her "obsession with SPF will never fade".

Founded after her friend was diagnosed with skin cancer in her early thirties, Thaggard created Supergoop to offer a collection of skincare and beauty essentials with SPF.

It first launched in the UK in 2020 and has products available at Cult Beauty, Selfridges and Net-A-Porter.

"I started Supergoop! with a super dream: to stop a cancer epidemic by creating a sunscreen so clean, so efficacious, and so FUN that everyone, everywhere, would want to wear SPF every single day," reads the post on LinkedIn.

It comes after JLo Beauty co-founder Lisa Sequino was named as CEO last year to further accelerate the brand's global growth and product innovation. She succeeded Amanda Baldwin, who took over as CEO of Olaplex.

Thaggard has not yet shared what her next move will be, but she noted that "entrepreneurship runs deep in my DNA", hinting that a new venture may be on the horizon.

"So, now what? For starters, I have always said the best is yet to come, and I am still wholeheartedly embracing that! Entrepreneurship also runs deep in my DNA. So stay tuned - this next chapter is just getting started," added Thaggard.