Fragrance Shop to launch live-streamed shoppable fragrance event

The Fragrance Shop is set to host an exclusive shoppable fragrance event on the UK’s live-streaming shoppable app OOOOO.

Set to take place on the Fragrance Shop’s OOOOO channel at 5pm this afternoon, the innovative shopping event will be fronted by blind beauty expert and TikTok star Lucy Edwards.

Edwards will draw upon her heightened ability to distinguish key notes and accords, to discuss 10 of the Fragrance Shop’s new and best-selling fragrances and help shoppers discover their scent for summer 2021.

Self-described as ‘entertainment first, shopping later,’ the OOOOO app allows users to watch a vast array of shoppable videos and live broadcasts.