Frasers Group to open new Sports Direct store in Harrow

Mike Ashley’s Frasers Group has announced it is set to open a new Sports Direct location at St Anns Shopping Centre in Harrow.

Spanning 20,000 sq ft across two levels, the new store will be located at the entrance to the shopping centre on College Road.

The new location will feature all of Sports Direct's most popular brands including Nike, Adidas, Under Armour, ASICS and Puma. Beyond the typical sections for men, women and kids, the store will also include sections dedicated to disciplines such as running, football and outdoor.

The store will also house a USC, offering consumers s a selection of premium fashion, accessories, footwear and beauty brands including Converse, Champion, Levi’s, Hilfiger Denim and Lacoste.

Richard Van Lente, Senior Asset & Development Manager at Railpen, commented: “We are delighted that Sports Direct will be opening at St Anns Shopping Centre. They will be a great addition to the destination and will bolster the diverse offering of brands at the centre. The signing marks a great start to 2022 for St Anns as our last big floorplate is now let. With St Anns bumper Christmas trading period, we are confident that the opening of Sports Direct will help attract more customers and provide more choice for our existing visitors.”