Frasers to open new flagship at Sheffield’s Meadowhall

Frasers Group will tomorrow, 25 September, open the doors to its new department store at Meadowhall in Sheffield.

The new store reflects a multi-million-pound-investment in what was the former Debenhams space at Meadowhall, with Frasers taking 45,000 sq ft on the ground floor and Sports Direct taking 55,000 sq ft on level one of the retail destination.

It promises to provide visitors with "access to the world’s most aspirational premium, lifestyle and sports brands, with range of premium clothing and accessories across menswear, womenswear, kidswear, beauty, footwear, and homeware.

Tthe flagship’s Beauty Edit brings together an ever-changing roster of emerging and established beauty, hair and fragrance brands, alongside beauty tools and accessories, including Tom Ford, Dior Fragrance, Creed, GHD, Estee Lauder and Clarins.

Meanwhile, the new Sports Direct store, which opens just as its old Meadowhall store (in a different location within the shopping centre) closes, featururing brands including Nike, Adidas, Puma, Under Armour, Asics and On Running.

David Epstein, Managing Director of Premium and Luxury at Frasers Group, said: "Our flagship store demonstrates the company's commitment to setting a new benchmark in retail and creating exceptional shopping destinations.

"Driven by our strong partnerships with some of the most renowned premium and lifestyle brands, we’ve developed an elevated space that combines quality, variety, and innovation.

"With an unrivalled offering of the best in fashion, footwear, accessories and beauty, as well as our most expansive homeware destination to date, the store creates an engaging and inspiring shopping experience for consumers that showcases the very best of what our brand partners have to offer."

Also housed on the ground floor within Frasers is Pret-a-Manger, marking the first time the high street café chain has been included within a Frasers store and Epstein hinted there will be more to come in other stores.

To celebrate the opening, Pret-a-Manger will be exclusively offering Frasers and Sports Direct consumers half-price coffees on 25 September, and a bespoke baguette sandwich available for two weeks post-opening.