Freemans Beauty kicks off SS22 with big beauty expansion

Digital department store Freemans has announced the expansion of its beauty offering, with 800 new brands added for Spring 2022.

The retailer is welcoming a number of leading beauty brands including Olay, Nude by Nature, Charles Worthington, Sanctuary Spa and St Tropez, along with smaller brands and start-ups such as Nancy Sorrell Cosmetics.

Freemans has also brought back its ‘Beauty Call’ initiative, which offers big and small brands the opportunity to discuss selling online at Freemans.

The product expansion follows an announcement in Autumn 2021 that Freemans would be launching a full beauty offer to compliment its home and fashion ranges.

Linda Quinn, Chief Merchandise Officer at Freemans, said: “A very healthy AW21 along with some more great brands for SS22 shows that this mix of well-known names, exclusives and niche offerings is paying dividends.

"We are excited about the progress made but we are not stopping here. As such we are looking for more brands, big or small to partner with us and be part of the ongoing growth story that is Freemans Beauty.”