French beauty and wellness brand Day+ lands in UK

French beauty and wellness brand Day+ has launched in the UK, bringing its skincare and beauty supplements to a retail network led by Harrods.

The UK launch places Day+ at the premium end of the market, with Harrods as its lead retail partner and distribution also through specialist and digital stockists.

The rollout gives the brand access to department store customers, as well as pharmacy, wellness and online beauty shoppers.

Founded in 2018 by Claire Despagne, Day+ has built its proposition around topical beauty and ingestible wellness. The company calls this its “In & Out” routine, pairing supplements intended to address beauty concerns from within with cosmetics developed to care for the skin externally.

Day+ offers products across concerns including ageing, radiance, skin imperfections, sun care, hair and wider health. Collagen is central to its supplement portfolio, with the brand’s Collagen & Spirulina+ range available in stick and shot formats.

The topical range extends across face, body and sun care. Products presented on the Day+ website include the Anti-Imperfection Serum, Expert Lift Serum, Intense Restorative Night Serum and Expert Firming Body Serum.

Its wider offer includes masks, exfoliating products, eye patches and Glow Drops, an SPF concentrate designed to be mixed with day cream.

Day+ also operates its own ecommerce platform, supported by a digital diagnosis tool designed to guide consumers towards products based on their beauty concerns.

The launch comes as prevention and long-term skin health gain more attention across the beauty and wellness sectors. Lookfantastic’s AW26 trend report recorded a 4.7% quarter-on-quarter rise in searches for longevity-related skincare, while collagen sales increased by 6.8% over the same period.

Wellness sales on the retailer’s platform rose by 28% year-on-year, with supplements and vitamins recording a 20% conversion rate. The figures are specific to Lookfantastic and suggest growing engagement with products positioned between traditional beauty and preventative wellness.

Day+ will roll out across the UK from autumn 2026 through a partnership with Glorious Brands, a UK distributor of premium beauty, wellness and lifestyle brands.