Fresha invests in AI-powered hair colour technology company Yuv

Fresha, the marketplace for beauty services, has announced a new strategic investment and partnership with AI-powered hair colour technology company, Yuv.

Under this new partnership, Fresha aims to "revolutionise" the hair colouring process - enhancing precision, streamlining inventory management, and delivering personalised and consistent services for clients.

The move further reinforces the platform's position in providing salons and beauty businesses with advanced tools to elevate both their service quality and operational efficiency.

So, how does it work?

The technology allows salons to save personalised hair colour formulas directly in customer profiles, ensuring "a consistent and tailored experience for every client".

Offering a customised service, the technology promises to not only strengthen client loyalty and drive repeat business but also contributes to environmental sustainability.

It can improve inventory management, providing salons with real-time insights into product usage and automated restocking processes to reduce waste and ensure that salons always have the necessary products on hand.

William Zeqiri, Founder and CEO of Fresha, said: "Investing in Yuv aligns with our mission to provide the most advanced tools to beauty professionals.

"Hair colouring is a cornerstone of the salon business, and by addressing the complexities of this service, we're adding significant value to our platform. This partnership will transform how salons operate and positions Fresha as the most trusted platform for beauty and wellness businesses worldwide, reinforcing our role as the industry leader."

Fresha boasts a network of over 120,000 merchants, with a presence in the United States, United Kingdom, Canada, Australia, New Zealand, and Europe.

The platform's reach extends across 120 countries, where customers book tens of millions of appointments monthly, with salons making up a large portion of its partners.

Its new partnership with Yuv comes as hair colouring remains a significant revenue driver for salons but is still one of the most complex services to manage effectively.

Francisco Gimenez, Founder and CEO of Yuv, said: "We're thrilled to join forces with Fresha. Partnering with Fresha provides us with the platform and reach we need to revolutioniSe the salon experience on a global scale.

"Together, we're set to transform how professionals and clients approach hair colouring, creating a more efficient and personalised process that benefits everyone involved."