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From cherry cola lips to pastel eyes: 5 beauty trends taking over autumn
20 September 2023

Nowadays, trends tend to come from two main places: the catwalks or social media. So, whether consumers are taking inspiration from autumn/winter beauty looks or influencers on TikTok, there are plenty of new trends popping up to give a go.

Here are some of the biggest makeup and nail looks set to sweep autumn 2023.

Cherry cola lips


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"Drawing inspiration from the rich red colour of a cherry, the cherry cola lips trend combines shades of reds and browns paired with a gloss to create a multi-dimensional lip look," explains Sarah Amelia Fogg, celebrity makeup artist and founder of Brows by Sarah.

"While previous years were all about matte and suede lips, this trend is all about creating a natural-looking high-shine. It’s basically a newer, shinier version of the classic red Christmas lip.

"It’s the perfect trend for autumn/winter as it embraces the deeper, darker shades that we start to see during these seasons, and it’s extremely versatile so can be created by anyone."

Earth tones


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"Earth-toned makeup is definitely making a comeback this year and is set to stand tall as one of the top makeup trends this autumn/winter," Fogg predicts.

"The clue is in the name – it’s all about choosing earthy tones such as browns, oranges and neutrals."

She sees it as an evolution of the latte makeup trend that has taken TikTok by storm, but using darker shades instead.

Soft goth


"TikTok’s obsession with Wednesday Addams this year has had many of us recreating a more grungy, gothic-inspired look. While a little daunting to some, ‘soft goth’ makeup can be more wearable than you think – and it’s looking to be big this winter," says Aimee Connolly, makeup artist and founder of Sculpted by Aimee.

Latte nails

While latte makeup might have had its time in the sun, it’s spawned another trend: latte nails.

"The latte and caramel girl aesthetic sees a rise in rich, warm hues of brown, tan and beige adorning fingertips everywhere," says Sara Waterman, senior aesthetician at Young LDN.

Pastel eyes


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Pastels for autumn might seem unusual, but the look stormed the autumn/winter catwalks. Models at Richard Quinn had soft lilacs and pale blues dusted around their eyes, which Connolly calls "the perfect break from the everyday neutral, bronzey eye".

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