Fudge Professional announces singer Anne-Marie as ambassador

Fudge Professional has named singer Anne-Marie as brand ambassador for its new #BuildYourBlonde campaign.

Founded in 1991, Fudge Professional is known for its collection of haircare and hair colour products. This includes the brand's range for blonde hair with its Clean Blonde Pre-Toning Primer, Damage Rewind Treatment and Violet Try-Blo Heat Protecting Purple Toning Blow Dry Spray.

The new partnership between Fudge Professional and Anne-Marie spotlights the singer's favourite products and will also see her join the brand's In the Chair mini-series. Essex-born Anne-Marie is a former world karate champion and West End child star turned multi-platinum selling artist, best known for her songs including Rockabye, Ciao Adios and 2002.

Commenting on the partnership, Fudge Professional said: "Anne-Marie was the natural choice for Fudge Professional, given her natural ability to slay every colour and every style she adorns, as well as her overall attitude to fully embrace and encourage individuality. Plus, she’s been a firm Fudge fan of our products over the years and regularly stopped into the Fudge HQ hair salon."

Anne-Marie added: "I've been using Fudge Professional for a number of years. This new ambassador role with Fudge makes sense as I love to experiment with my hair styles and try out lots of looks. It's going to be a fun year working with the team."