Function of Beauty names new CMO

Function of Beauty has announced the appointment of Marianna Trofimova as its new Chief Marketing Officer.

Founded in 2015, Function Beauty specialises in customisable haircare, skincare and bodycare products.

In her new role, Trofimova will be responsible for strengthening the brand, building its product portfolio, go-to-market strategies and global expansion.

Trofimova joins Function of Beauty from L'Oreal, where she held various global positions in Consumer, Active Cosmetics and Professional divisions, with the last two as Senior Vice President of Global Marketing and Communications for Biolage and Garnier in the US.

The appointment follows the appointment of Matthew Eberhart as Chief Digital Officer and Boyoung Leeand as Chief Creative Officer.

Alexandra Papazian, CEO at Function of Beauty, said: "Marianna is a veteran consumer-centric marketer with deep expertise in the beauty industry, building some of the most reputable and recognisable brands. I'm thrilled for her to come onboard as she will be central in executing the many exciting opportunities we have on the horizon as we become the global leader and omni-channel pioneer in customisation."

Marianna Trofimova, newly appointed CMO at Function of Beauty, said: "Beyond Function of Beauty's disruptive brand vision, they have a powerful universal message about individuality that the brand can enable like no other. I look forward to building upon the brand's success to strengthen its brand equity and prepare for its next chapter of expansion."